Creator Sponsorships: CPM vs Flat-Fee Contracts
Creator sponsorships often use CPM pricing or flat-fee deals, and the choice changes risk, reporting, and total cost. This guide explains how CPM and flat-fee contracts work in practice, what metrics to request, and how to sanity-check claims using platform analytics. It’s for brands, creators, and marketers who want clearer terms, fewer disputes, and better measurement. You’ll learn contract clauses to ask for, common failure points, and decision checklists.